I’ve been selling Crafterall items wholesale since 2008, and it’s grown to constitute nearly a third of my annual revenue. I supply cut paper artworks and cards to retailers, locally in MN, regionally throughout the midwest, and across the country from Oakland, CA to Warren, RI, as well as to Canada and Japan. Some of my retail partners have been buying Crafterall for nearly a decade already! Below is detailed information about my wholesale policies and process, and answers to some frequently asked questions.
While I mainly work bodies of water, I field the question of whether or not I can make topographic pieces as well.
Most people don't ask this question outright, but surely many wonder what goes into a custom piece, and why they are so much more expensive than non-custom pieces?
Answer: Because they are made just for you, and take longer.
Most of my work is made by assembling and directly adhering one layer of cardstock to another, but sometimes, I play with more dimension to create layers that "float" over one another. So, what's up with these "floated" pieces?
Answer: They’re super cool, but not for everyone, and tricky to frame.
Since I don't frame my work myself, and because these pieces aren't completely flat and thin like a print, I field a lot of great questions about framing. Here are my recommendations.
Perhaps the most frequent of FAQs I receive is simply, "Can you make bigger pieces?"
Answer: Yes, with some caveats.
This is so cool. I was recently approached about contributing a photo for the cover of a new book, and I jumped at the chance to do this. It's paper art meets literary art. This book is being re-released, and to give it a fresh, new look, the publisher chose my slanty, macro photo of the eastern Great Lakes piece to entice folks to give it a read. It's wonderfully fitting since the book is about a journey around each of the three eastern lakes -- Huron, Erie and Ontario. And I think it looks awesome! Check it out!
Here's another new, local Minnesota piece: the lovely Forest Lake. This lake sits above the northeastern corner of the Twin Cities metro area, and is included in the top 100 largest lakes in the state. In my research of the lake, I learned that it is the source of the wee, Sunrise River, and is home to Minnesota's biggest black ash tree. Neat-o! To see more about the new Forest Lake piece, just visit my Etsy shop.
I've recently extolled the beauty and magic of the San Juan Islands here for you. Just south from there is the magnificent Puget Sound -- once a deceptive maze for explorers to find a way inland from the Pacific Ocean, and now a spectacular jumble of bays, fjords, and valleys. The Puget Sound design is now available in the shop in two sizes (8 x 10" and 12 x 12"), and you can click the photos below to take you to their respective listing. The design includes the Seattle and Lake Washington area on the east, to the Port Angeles area on the west on the Olympic Peninsula. And it stretches from the Strait of Juan de Fuca on the north to the state capital, Olympia in the south. In between, it catches most of the major islands in the sound, and the other port cities that call the area their home.
Another of the largest bodies of water in the greater Minneapolis-St. Paul metro area is the lovely set of Prior Lakes. Most folks probably just refer to the entire body of water as Prior Lake, but there really are two lakes: the Upper Lake to the southwest that flows northward into the Lower Lake. Lake chains and rivers that flow northward can throw you for a loop, until you remember that it's all about gravity and topography, and that sometimes, you have to go "up" to go downhill. Maybe it's a metaphor for life's challenges... or maybe it's just the lay of the land. Either way, this lovely, curvy body of water is now available in the shop for you! Click on the photo below to go directly to the listing.